Every spring, designers shed fall's somber tones to embrace bright colors, prints and florals,

The harbingers were seen on designer runways filled with an assortment of color blocking, bird prints, African-inspired textures, flapper-style florals and bright pinks, greens and yellows.

But what happens on the runway isn't exactly what shoppers see in stores, Trends are played up for drama on the catwalk but toned down for the racks,

"Most consumers in general are looking for trend-right styles they can incorporate into their everyday wardrobe swatches photoshop ," said Melissa Merriman, long cocktail dresses long cocktail dresses communications director for Dillard's, "The designer runway sparks huge fashion ideas that can be translated into something more practical, It's our job as a major retailer to take the runway looks and translate them into everyday life."

At Dillard's summer wedding fashion summer wedding fashion, buyers and merchants work with vendors to produce looks that highlight the trends but entice the shopper, For example, spring runways are practically molting with feathers fashioned from head to toe, But in stores, shoppers will see feathers as accessories or at the hemline - but not covering the entire piece.

Fashion trends allow designers to bring "newness" to customers, said Neiman Marcus fashion director Ken Downing designer summer dresses sale ,

"As we went into the recession, designers had to put more interest and excitement into collections to get customers to buy," Downing said, "A woman wants something she doesn't already have in her closet, As we are slowly coming out of this economic downturn, newness is paramount."

Take the season's hot color: pink, It's not a new hue, but it looks fresh paired with other bright colors or combined with black and white, Celine, for example, crafted ultra-pleated cheap cocktail dresses uk , tapered pants and mixed them with a blue-and-white blouse At our online store, we provide all kinds of wonderful of wedding dresses, such as Evening Dresses, Prom Dresses, bridesmaid dresses and so on.,

As trends move from the runway to reality, there are times when adjustments are needed, Downing said.

Clothes that are too sheer or are too low may not appeal to the average customer, so the pieces are adjusted to make them more wearable,

"In the modern world we live in, prom dresses sale prom dresses sale we love the dream and fantasy of the runway, But the designer ultimately wants women to wear the clothes," Downing said, "Even with the most brilliant designers there can be adjustments needed for retail, What can make an exciting image on a model is not necessarily what will look great on a woman."

Not all runway trends translate to accessories, particularly leather, accessory designer Elaine Turner said, For her, bright colors, such as lime green and raspberry, summer evening dresses 2010 summer evening dresses 2010 are great sellers, but soft pastels aren't,

"Our customer wants a neutral or a bright color, They don't want a halfway color, like mint green, And they will give feedback if they don't like it, Honestly, some colors just don't look good in leather."

Turner and her team research trends to find the ones that work well with her line, The season's African-inspired elements appear in her "global traveler" collection,

"Instead of doing handbags with the detailed, printed African-inspired fabric, which would be too much for accessories, we've used python and skins that our customer can take into everyday wear," Turner said.

Staid fashion rules also can affect the appeal of some trends, wedding dresses 2011 summer

Though the runways featured white shoes with chrome and neutral accents, shoppers who still hold to the tradition of wearing "no white after Labor Day and before Memorial Day" may be resistant.

"Often, with a new trend, it takes a moment for your eye to adjust and for you to embrace it;" Downing said; "We make rules; and we break them; That's fashion."